Sunday

A living experience by

Hello, Sunday.

Sunday, the latest endeavor by The X Company (“X Co.”), revolutionizes the rental landscape by acknowledging the evolving needs of modern households.

Since 2010, there has been a noticeable trend among apartment developers nationwide: a consistent focus on catering to young, single professionals. This trend has resulted in the proliferation of compact studios and one-bedroom units, which have gradually
shrunk in size over the past 14 years.

The result of this trend has led to a market that lacks larger, diverse rental housing options, posing challenges for anyone searching for more spacious apartments like couples and young families. As a consequence, those seeking larger living spaces, tranquil environments, or amenities tailored to their evolving lifestyles often find themselves compromising on location, cost, or services.

Addressing this need, Sunday emerges as the solution — a rental community specifically designed for the household formation life stage. Strategically located and loaded with life-streamlining features, Sunday is a home nestled in a nurturing and secure community that elevates life for adults and children alike.

Every day should feel like Sunday.

The Problem,

The Purpose,

The Solution.

The Problem and The Opportunity

Millennials, yesterday’s target renter demographic, are getting older and
forming households, but have few living options that fit their evolving needs.

The Problem

Renting Headwinds;
No Supply of Product/Market Match

There is an inadequate supply of rental housing for Millennials that meets them where they are: the family formation life stage.
Today within the current rental market supply, compromises are often made on quality of life within the home because there is a product/market mismatch. Millennials want a streamlined lifestyle. They want to live in walkable, amenitized, and safe neighborhoods that bring efficiency to their daily routines. They need bigger units, designed for young families with features that serve them — whether that's storage for strollers or a walk-in closet for two, a nursery or a home office. Units where there’s space for everyone and everything.

Buying Headwinds;
A Costly Compromise

Buying a home is a commitment today, and the financial pressure is mounting. If not cost prohibitive in itself, for many – including high earners – there are compromises made on living location and lifestyle both inside and outside the home.
When you combine rising home values with increasing mortgage rates, insurance premiums and real estate taxes, the cost of homeownership in the United States has gone up on average 73% in the past 10 years.

The Opportunity

The Opportunity is to deliver a rental product that responds to this gap in the market with an apartment community designed for couples and young families.

Through a data and market analysis synthesized by a "Superscore" model, we've identified the top markets to execute a business plan that responds to the problem conditions and dynamics within those markets and have identified a demand market of high earning households of family formation age across the United States.