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Market
Selection
Methodology

Market Selection Methodology

Market Selection

Where are all the customers?
​​​We started with the top 75 most populous metropolitan areas in the United States

New York–Newark–Jersey City, NY-NJ
Los Angeles–Long Beach–Anaheim, CA
Chicago–Naperville–Elgin, IL-IN
Dallas–Fort Worth–Arlington, TX
Houston–Pasadena–The Woodlands,
Atlanta–Sandy Springs–Roswell, GA
Washington–Arlington–Alexandria, DC-VA-MD-WV
Philadelphia–Camden–Wilmington, PA-NJ-DE-MD
Miami–Fort Lauderdale–West Palm Beach, FL
Phoenix–Mesa–Chandler, AZ
Boston–Cambridge–Newton, MA-NH
Riverside–San Bernardino–Ontario, CA
San Francisco–Oakland–Fremont, CA
Detroit–Warren–Dearborn, MI
Seattle–Tacoma–Bellevue, WA
Minneapolis–St. Paul–Bloomington, MN-WI
Tampa–St. Petersburg–Clearwater, FL
San Diego–Chula Vista–Carlsbad, CA
Denver–Aurora–Centennial, CO
Baltimore–Columbia–Towson, MD
Orlando–Kissimmee–Sanford, FL
Charlotte–Concord–Gastonia, NC-SC
St. Louis, MO-IL
San Antonio–New Braunfels, TX
Portland–Vancouver–Hillsboro, OR-WA
Austin–Round Rock–San Marcos, TX
Pittsburgh, PA
Sacramento–Roseville–Folsom, CA

Las Vegas–Henderson–North Las Vegas, NV
Cincinnati, OH-KY-IN
Kansas City, MO-KS
Columbus, OH
Cleveland, OH
Indianapolis–Carmel–Greenwood, IN
Nashville-Davidson–Murfreesboro–Franklin, TN
San Jose–Sunnyvale–Santa Clara, CA
Virginia Beach–Chesapeake–Norfolk, VA-NC
Jacksonville, FL
Providence–Warwick, RI-MA
Milwaukee–Waukesha, WI
Raleigh–Cary, NC
Oklahoma City, OK
Louisville/Jefferson County, KY-IN
Richmond, VA
Memphis, TN-MS-AR
Salt Lake City–Murray, UT
Birmingham, AL
Fresno, CA
Grand Rapids–Wyoming–Kentwood, MI
Buffalo–Cheektowaga, NY
Hartford–West Hartford–East Hartford, CT
Tucson, AZ
Rochester, NY
Tulsa, OK
Urban Honolulu, HI
Omaha, NE-IA

Greenville–Anderson–Greer, SC
New Orleans–Metairie, LA
Bridgeport–Stamford–Danbury, CT
Knoxville, TN
Albuquerque, NM
Bakersfield–Delano, CA
North Port–Bradenton–Sarasota, FL
Albany–Schenectady–Troy, NY
McAllen–Edinburg–Mission, TX
Baton Rouge, LA
Allentown–Bethlehem–Easton, PA-NJ
El Paso, TX
Worcester, MA
Columbia, SC
Charleston–North Charleston, SC
Cape Coral–Fort Myers, FL
Oxnard–Thousand Oaks–Ventura, CA
Boise City, ID
Lakeland–Winter Haven, FL

Market Selection

A shortlist focused by economic viability
A top 50 list ranked by yield on cost ratios (average rents/historical construction cost indices)

1. Fort Lauderdale
2. San Francisco
3. Miami
4. Charleston
5. Boston
6. San Jose
7. New York City
8. Scottsdale
9. San Diego
10. Washington D.C.
11. Los Angeles
12. Plano
13. Denver
14. Seattle
15. Tampa
16. Orlando
17. Nashville
18. Austin
19. Arlington
20. Dallas
21. Phoenix
22. Raleigh
23. Providence
24. Atlanta
25. Salt Lake City

26. Charlotte
27. Baltimore
28. Jacksonville
29. Portland
30. Richmond
31. Houston
32. Sacramento
33. Philadelphia
34. Chicago
35. San Antonio
36. New Orleans
37. Minneapolis
38. Columbus
39. Milwaukee
40. Las Vegas
41. Indianapolis
42. Cincinnati
43. Tucson
44. Pittsburgh
45. Kansas City
46. Louisville
47. Cleveland
48. St. Louis
49. Detroit
50. Memphis

The Sunday Superscore

Ranking for product/market fit
The Sunday Superscore ranks cities, highlighting the best places to execute the business plan

The Sunday Superscore Results

Market Selection Results

Scottsdale, AZ
Ft. Lauderdale, FL
ftlauderdalesuperscore.JPG
Miami, FL
miamisuperscore.JPG
Charleston, SC
charlestonsuperscore.JPG
Nashville, TN
nashvillesuperscore.JPG
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